BRANDING STRATEGY IN NEW NORMAL ERA
Abstract
This paper aims to seek the branding strategy in order to increase selling product in the new normal era. Covid-19 has been infected some countries including Indonesia since early this year. Indonesia decide to face the new normal era since August 2020. This is a conceptual study uses a literature review to understand the strategy of branding in new normal era. The results of this study are that the use of digital marketing in the new normal era is very useful for comparing a product. Entrepreneurs at various levels must be able to compete using digital marketing tools
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