PERCEPTION ANALYSIS OF SALES VOLUME ON PARTNER WHO USING THREE FOOD DELIVERY APPS IN SURABAYA

Abstract

Many culinary entrepreneurs in food delivery apps as promotional media to increase sales volume. By using a smartphone and opening the Grabfood, Gofood and Shopeefood, consumers can order food from culinary entrepreneurs who are culinary partners. The purpose of this study was to determine the perception of sales volume of culinary entrepreneurs who use the application of three food delivery apps as a promotional medium. The selection of a qualitative approach in this research is based on several concepts or opinions, then developed through empirical data collected so that the results of this study can describe a complex reality. The results of this study (1) 21 informants who are culinary partners of three food delivery apps, stated that they were very satisfied, and there was a significant increase in sales volume by 51%. (2) Their daily sales volume is the largest, the first is from Shopeefood at 48.19%, the second is from Gofood at 26.39%, and then is from Grabfood at 25.42%. (3) The supporting factors using three food delivery apps are the Internet Network, Smartphone, and Weather. (4) Inhibiting factors, the lack of ability of business actors to attract potential consumers in intense competition in three food delivery apps.

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