• Iwan Purnomo Adi STIE Yayasan Palapa Nusantara, Surabaya, Indonesia


This study tested the hypothesis of Van Rompay et al., (2014) which stated that cellphones that looked heavy were perceived as having higher quality. For this reason, this study seeks to find out the effect of perceived quality on smartphone user loyalty. The experimental research design was used to manipulate respondents' perceptions of two smartphones with different weights, namely 110-grams and 185-grams. Respondents sequentially extracted haptic information from the weight of the smartphones to evaluate the quality of the smartphones. One hundred and five respondents were categorized based on their preferences in extracting and utilizing information through a haptic system or low need for touch (Low NFT) and high NFT (HighNFT) using the NFT Scale (Peck & Childers, 2003b). Comparison of multiple linear regression analysis shows that in both respondent categories, the perceived quality of smartphones weighing 110-grams has a greater effect (r square) on loyalty than smartphones weighing 185-grams. Thus, it can be concluded that light smartphones are perceived to have better quality than heavy smartphones.


Akdeniz, B., Calantone, R. J., and Voorhees, C. M. 2013. Understanding the Acceptance of Mobile SMS Advertising among Young Chinese Consumers. Psychology & Marketing, 30(6), 76–89.
Batra, R., Seifert, C., and Brei, D. 2015. The psychology of design: Creating consumer appeal. In The Psychology of Design: Creating Consumer Appeal (pp. 1–354).
Belbag, S., Gungordu, A., Yumusak, T., and Yilmaz, K. G. 2016. The Evaluation of Smartphone Brand Choice: an Application with The Fuzzy Electre I Method. International Journal of Business and Management Invention ISSN (Online, 5(3), 2319–8028.
Clodfelter, R., & Fowler, D. 2001. Does Consumers’ Perception of Product Quality Differ from Objective Measures of Product Quality? Available Online at HTTP://, Assessed on 5th August 2009, 10.
Garosi, E. 2019. Smartphone and Musculoskeletal Risk Factors: A Systematic Review. Ergonomics International Journal, 3(1).
Hair, J. F., Ringle, C. M., and Sarstedt, M. 2011. PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 139–152.
Hair, J., Wolfinbarger, M. F., Ortinau, D. J., and Bush, R. P. 2009). Essentials of marketing research.
Jean, A. T. 2017. an analysis of the Impact of Innovation on the Competitiveness of Smartphone Manufacturers. International Journal of Management Research & Review, 48(2), 25–38.
Juran, J., and Godfrey, A. 1999. JURAN’S QUALITY HANDBOOK, 5th EDITION. In JURAN’S QUALITY HANDBOOK, 5th EDITION (5th ed.).
Kotler, P., and Keller, K. L. 2016. Marketing Management (15e Global). Pearson Education Limited.
Macdonald, E. K., and Sharp, B. M. 2000. Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication. Journal of Business Research, 48(1), 5–15.
Micskei, Z., Madeira, H., and Avritzer, A. 2012. Robustness Testing Techniques and Tools Zoltán. Resilience Assessment and Evaluation of Computing Systems, July 2019.
Mudondo, C. D. 2014. Determinants Of Generation-Y Brand Preferences In The Mobile Phone Market In Southern Zimbabwe. Research Journal's Journal of Commerce, 2(5), 1–12.
Peck, J., and Childers, L. 2003a. To Have and to Hold: The Influence of Haptic Information on Product Judgments. Journal of Marketing, 67(2), 35–48.
Peck, J., and Childers, T. L. 2003b. Individual Differences in Haptic Information Processing: The “Need for Touch” Scale. Journal of Consumer Research, 30(3), 430–442.
Sharma, R. 2020. Investigation Of Intrinsic Cues Versus Extrinsic Cues Of Private Labels. 07(07), 4405–4410.
Thomas, J. A., and Walton, D. 2008. Vehicle size and driver perceptions of safety. International Journal of Sustainable Transportation, 2(4), 260–273.
Uddin, M. R., Zahan Lopa, N., and Md, O. 2014. Factors Affecting Customers’ Buying Decisions of Mobile Phone : A Study on Khulna City, Bangladesh. International Journal of Managing Value and Supply Chains, 5(2), 21–28.
Van Rompay, T., Verdenius, F., Okken, V., and Pruyn, A. 2014. Appearances can be deceiving. the portrayal of weight and embodied meaning portrayal in product design. 9th International Conference on Design and Emotion 2014: The Colors of Care, October, 595–600.





How to Cite

Adi, I. P. . (2022). PERCEIVED QUALITY’S EFFECT ON LOYALTY: WEIGHT AS INTRINSIC CUES OF SMARTPHONE. International Conference of Business and Social Sciences, 2(1), 376–383. Retrieved from