MARKETING STRATEGY FOR TOURISM INDUSTRIES IN ANDAMAN PROVINCES AFTER COVID-19 EPIDEMIC
The Covid-19 epidemic has significantly and negatively affected way of life extensively. Several businesses have to shut themselves down due to the situation. Inevitably, tourism industries around the world are facing big problems since their potential clients would never want to travel by any chance. This study aims to suggest proper strategies in order to welcome the tourists once a country is reopened. Content analysis is adopted in this study using the review of existing documents. It was found that traditional marketing strategy including product differentiation was dominant. Moreover, in the case of marketing strategy post COVID-19, to ensure health, safety and hygiene is required. Tourism businesses and other service industry may apply the research findings for their preparation.
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