THE IMPORTANCE OF DIGITAL MARKETING STRATEGY EMOS MARKETPLACE DURING COVID-19 PANDEMIC PERIOD

Abstract

The global pandemic of Covid-19 while having its impact on various sectors in global, regional dan local level. Nevertheles, this impact for most part was positive one in digital marketing rather than what was being witnessed in various other fields such as economy, human resource, tourism and etc. Based on that, this study attempt to determine the best practice for implementing Digital Marketing in Enseval Putera Megatrading Company (EPM). The study also determine how importance Digital Marketing on a company’s strategic alignment. For that purpose, a qualitative study was carried out, using semi-structured interviews with several Field Sales Supervisor at EPM company, in a sample collected under the purposive technique. Also based on secondary data obtained from the review literatures and EPM’s Annual Reports. The result of this study show that applying EMOS Marketplace’s a great tools of Digital Marketing in line with EPM’s sales enhancement. The result shows that sales achievement has been increasing in Covid-19 eras. The suggestion for future research topics are recommends a visionary model to implement Digital Marketing more successfully.

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