THE ROLE OF FINANCIAL TECHNOLOGY IN CULINARY SMEs CITY OF PADANG BASED ON HALAL FOOD

Abstract

The financial technology industry in the digitalization era has assisted to support the Indonesian economy and prospered the Indonesian people during the COVID-19 pandemic with its contribution to the economic growth of around 0.45%. However, SMEs that are financially and technologically literate, as well as halal certification, show an increase in their sales turnover. The purpose of the study was to determine the description of financial literacy, the use of fintech applications, and halal certification of food products in SMEs in the city of Padang. The research method uses descriptive statistics with a qualitative approach. The research population was 371 samples, 193 were taken by purposive sampling. Field research data collection methods are carried out by observation and interviews. The results showed that SME actors were not literate with financial and fintech applications 60.62%, had not used fintech applications 87.56%, and did not have halal certification for food products 95.34%. For this reason, it is necessary to conduct education and socialization to SME actors in order to increase their knowledge and understanding of financial literacy, utilize fintech applications, and halal certification of food products in terms of marketing, buying, and selling transactions in order to increase sales turnover.

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