CRISIS COMMUNICATION MANAGEMENT: PONGGOK TOURISM VILLAGE RECOVERY STRATEGY POST PANDEMIC

Abstract

Ponggok Tourism Village is experiencing a tourism crisis as a result of the Covid-19 pandemic.. This study will examine how the Ponggok Village Government applies crisis communication management to maintain the image of tourist destinations and increase competitiveness and selling points during the post-pandemic period. The study of crisis communication management in Tourism Villages is a new thing in this research. This study uses a qualitative and descriptive approach. Data collection techniques through observation and interview. Data analysis starts from data reduction, data presentation, and conclusions. The validity of the data using triangulation techniques. The research framework departs from the analysis of the formulation and implementation of the tourism crisis, crisis communication management and situational crisis communication theory. The result showed that crisis communication management in Ponggok Village was able to handle the impact of the tourism crisis. There are four stages that are passed, namely the Prodmoral Stage, Acute Stage, Chronic Stage, and Resolution. Social media is used as a medium for distributing information and improving the image of Ponggok Village in the community. Post-pandemic recovery is carried out progressively starting from the formation of the concept of The New Ponggok.

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