DIGITAL COMMUNICATION STRATEGIES OF SURAKARTA CUSTOMS OFFICE IN ACHIEVING CUSTOMS AND EXCISE RECEIPTS DURING COVID-19 PANDEMIC

Authors

  • Fina Sunardiyah Magister of Communication Science Program Sebelas Maret University, Surakarta, Indonesia
  • Pawito Magister of Communication Science Program Sebelas Maret University, Surakarta, Indonesia
  • Albert Muhammad Isrun Naini Researcher – National Research and Innovation Agency, Indonesia Lecturer – Magister of Communication Program, Sebelas Maret University, Surakarta, Indonesia

Abstract

Pandemic Covid-19 outbreak has been as a catalyst for digital change. Every company process must be optimized for information technology in order to meet the challenge of digitalization. Technology-based services and information are being developed by Customs to assist service users. Digital services are being developed primarily to make customs and excise business processes easier for service users. This study aims to analyze the digital conucuation strategies in the Surakarta Customs Office in Pandemic Covid-19. The method used is qualitative dexriptive with data collection techniques for observation and interviews. The results showed that communication strategies for the Workplace in Surakarta is to encourage and welcome service users to move from face-to-face contacts to online interactions, the contents of the message should have persuasive and educational features, and describing the manner of usage of SPIKE, SIANDRU, and SIPINTER application services. Surakarta Customs Office began to engage with the public by using social media such as Facebook, Instagram, Twitter, and YouTube. The satisfaction of the highest service consumers happened in 2021 which was 4.45 points from a maximum score of 5 points. Realization customer satisfaction in 2020 surpassed the aim by 0.15 points from the target of 3.90 points.

 

References
Anwar, Arifin. 1984. Strategi Komunikasi Suatu Pengantar Ringkas. Armico. Bandung.
Effendy, Onong Uchjana. 2015. Ilmu, Komunikasi Teori dan Praktek Komunikasi. PT. Citra Aditia Bakti. Bandung.
Everett M. Rogers. 1983. Diffusion of Innovations. The Free Press. London.
Flew, Terry. 2005. New Media: An Introduction. Oxford University Press. New York.
Hafied, Cangara. 2013. Perencanaan Strategi Komunikasi. PT RajaGrafindo Persada. Jakarta.
Ihsanuddin. 2020. Fakta Lengkap Kasus Pertama Virus Corona di Indonesia. Dashboard [Internet]. Available from: https://nasional.kompas.com/read/2020/03/03/06314981/fakta-lengkap-kasus-pertama-virus-corona-di-indonesia?page=all [18 Februari 2022]
Limbong, T., & Simarmata, J. 2020. Media dan Multimedia Pembelajaran: Teori dan Praktik. Yayasan Kita Menulis. Yogyakarta.
Mardhia, D., Kautsari, N., Syaputra, L. I., Ramdhani, W., & Rasiardhi, C. O. 2020. Penerapan Protokol Kesehatan dan Dampak Covid-19 Terhadap Harga Komoditas Perikanan dan Aktivitas Penangkapan. Indonesian Journal of Applied Science and Technology 1(2): 80-87
McQuail, Dennis. 2005. Teori Kommunikasi Massa: Suatu Pengantar. Erlangga. Jakarta.
Moleong, L.J. 2008. Metodologi Penelitian Kualitatif. PT Remaja Rosdakarya. Bandung.
Mulyana, Deddy. 2002. Metodologi Penelitian Kualitatif. PT Remaja Rosdakarya. Bandung.
Pane, M. D. C. 2020. Virus Corona (COVID-19) - Gejala, penyebab dan mengobati - Alodokter. Aladokter.
Puspokusumo, Aryanti. 2011. Peranan Management Public Relations Dalam Mempertahankan Citra Perusahaan Jasa Perhotelan : Studi Kualitatif Pada ReOpening Hotel Mandarin Oriental, Jakarta. Jurnal Binus Business Review 02(1): 202-215
Riswandi. 2009. Ilmu Komunikasi. Graha Ilmu. Jakarta.
Ruslan, Rosady. 2004. Public Relation. Edisi Revisi ke-2. PT. Raja Grafindo Persada. Jakarta.
Surakarta Customs Office. 2021. Performance Report of the Surakarta Customs Office 2020-2021. Surakarta.
Sutopo. 2002. Pengantar Penelitian Kualitatif. Universitas. Sebelas Maret Press. Surakarta.
Tjiptono. 2008. Strategi Pemasaran. Edisi III. CV. Andi Offset. Yogyakarta.
Tuwu, D. 2020. Kebijakan Pemerintah Dalam Penanganan Pandemi Covid-19. Journal Publicuho 3(2): 267-278
We Are Social & Hootsuite. 2020. Digital Data Indonesia 2020. In Data Reportal. Retrieved from https://datareportal.com/reports/digital-2020-indonesia
Word Health Organization. 2021. Coronavirus Disease (COVID-19). Dashboard [Internet]. Available from: https://covid19.who.int/table [3 Februari 2021].
Yunus, N.R.: Rezki, Annisa. 2020. Kebijakan Pemberlakuan Lock Down Sebagai Antisipasi Penyebaran Corona Virus COVID-19. Salam: Jurnal Sosial dan Budaya Syar-I 07(3): 227-238

 

Downloads

Published

2022-04-06

How to Cite

Sunardiyah, F. ., Pawito, P., & Naini, A. M. I. . (2022). DIGITAL COMMUNICATION STRATEGIES OF SURAKARTA CUSTOMS OFFICE IN ACHIEVING CUSTOMS AND EXCISE RECEIPTS DURING COVID-19 PANDEMIC . International Conference of Business and Social Sciences, 2(1), 859–868. Retrieved from https://debian.stiesia.ac.id/index.php/icobuss1st/article/view/253