TIK TOK SHOP : QUALITY SYSTEM AND MARKETING MIX ON CONSUMER SATISFACTION OF ONLINE SHOPPING

Abstract

Technology is currently successful side by side with the community, especially smart phones become the primary need in the community. Social media is not only used in formal forums but also in entertainment and shopping media. One of the social media offers to shop online is Tik Tok Shop. The purpose of this study is to find out what tik tok shop users feel in using this application to shop for desired items.This type of research is qualitative descriptive, w ith methods of retrieving interview data to tik tok shop users. Interviews were conducted to three Tik Tok Shop users, questions given based on indicators in system quality and 7P marketing mix. The validity of the findings uses the Triangulation method.The result of this study is the tik tok shop users feel happy to use this application to shop. From the variable quality system the user feels from the side of easy of Use, Response Time, reliability, flexibility and security are considered fulfilling. And based on the variables of the Marketing mix is felt differently from other applications, consumers feel direct interaction with the seller, this interaction is done when the live is done by the seller. When live the seller will review his products one by one and also provide examples of products if used. Consumers are more happy when they see a product review conducted by the seller.

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