ONLINE BUYING TOKOPEDIA BEHAVIOR BASED ON PERCEPTION OF THE CUSTOMER IN PEKANBARU CITY

Authors

  • Onny Setyawan Institut Bisnis dan Teknologi Pelita Indonesia, Pekanbaru, Riau, Indonesia
  • Teddy Chandra Institut Bisnis dan Teknologi Pelita Indonesia, Pekanbaru, Riau, Indonesia

Abstract

This research aims to analyze the effect of promotion, trust, information quality, and E- service quality on purchase decisions of Tokopedia users in Pekanbaru city. The data used in this research are primary data obtained from the questionnaires. Population in this research is Tokopedia users at Pekanbaru which the number of samples used is 300 respondents. The sample technique used the quota sampling technique with a non proportional sampling approach. Data analysis method used multiple linear regression analysis method with t test for the answer of research hypothesis. The results show that information quality and E- service quality have a positive significant effect on purchase decisions at Tokopedia. While information quality has no significant effect on purchase decisions at Tokopedia.

 

References
Anggraeni, P., & Madiawati, PN (2016). The Effect Of Trust and Information Quality to Online Purchase Decision On The Site www.Traveloka.com. E-Proceedings of Management :, 3(2), 1880–1887.
Apriliyanti, S. (2017). The Effect of Trust and Information Quality on Online Purchase Decisions (Case Study on Instagram Social Media Users at the Permata Harapan Batam Accounting Academy).
David, D. (2013). Promotion and Service Quality Influence on Consumer Decisions to Use Financing Services at PT. Bess Finance Manado. 1(4), 51–59.
David, FR (2011). Strategic Management. In Strategic Management Concepts (p. 198). Jakarta: Salemba Empat.
Ghozali, I. (2011). Multivariate Analysis Application With IBM SPSS Program. Semarang: Diponegoro University.
Hardiawan, & Cahya, A. (2013). The Effect of Trust, Ease, and Quality of Information on Online Purchase Decisions on Users of the Tokobagus.com Online Selling Site.
Janah, M., & Wahyuni, DU (2017). The Effect of Service Quality, Price, and Promotion on Purchase Decisions on Dewi Hijab. Journal of Management Science and Research, 6.
Kartika, Ayuningtiyas, & Gunawan, H. (2018). The Effect of Trust, Ease and Quality of Information on Online Purchase Decisions in the Bukalapak Application on Batam State Polytechnic Students. Journal of Applied Business Administration, 2(1), 152–165. https://doi.org/10.30871/jaba.v2i1.763
Kotler, P., & Armstrong, G. (2012). Principles Of Marketing. In Global Edition (14 Edition, p. 432). Pearson Education.
Kotler, P., & Armstrong, G. (2014). Principles Of Marketing. New Jersey: Pearson Prentice Hall.
Kotler, P., & Keller, KL (2012). Marketing Management. Jakarta: PT. Gramedia Group Index.
Lupiyoadi, R. (2013). Service Marketing Management. Jakarta: Salemba Empat.
Lupiyoadi, R. (2014). Service Marketing Management. Jakarta: Salemba Empat.
Mal, LH, & Mertayasa, IGA (2018). The Influence of Price, Promotion, and Service Quality on Online Airline Ticket Purchase Decisions on the Traveloka.Com Site for Management Study Program Students, Faculty of Economics and Humanities, Dhyana Pura University, Bali. Journal of Economics and Tourism, 13(1), 63–73. Retrieved from https://jurnal.undhirabali.ac.id/index.php/pariwisata/article/view/343
Naomi. (2015). The Influence of Trust, Ease, Information Quality, and Price on Consumer Purchase Decisions in Choosing to Shop Online.
Nawangsari, S., & Karmayanti, Y. (2018). The Influence of Trust, Ease, and Quality of Information on Purchase Decisions Through Instagram Social Media. 8–9.
Rahman, S., Fadrul., Yusrizal., & Sudarno. (2020) Perceptions Of E-Customers For E-Business: Effects Of Covid-19 On Online Food Customer Perception Who Buys Through The E-Transportation Application – Palarch's Journal of Archeology of Egypt/Egyptology, 17(7), 6836-6855.
Romney, Marshall, B., & Steinbart. (2015). Accounting Information Systems (K. Sakinah & P. Novita, eds.). Jakarta: Salemba Empat.
Rosmayana, & Wila. (2017). The Influence of Trust, Ease, Information Quality, and Perceived Risk on Online Purchase Decisions. Ministry of Research, Technology and Higher Education Padang State Polytechnic.
Siagian, Hotlan, & Cahyono, E. (2014). Analysis of Website Quality, Trust and Loyalty of Online Shop Customers. Journal of Marketing Management, Vol.8 No.2.
Sugiyono. (2014). Educational Research Methods. In Quantitative, Qualitative, R&D Approach. Bandung: Alphabeta.
Tjiptono, F. (2012). Service Management. Yogyakarta: Andi Offset.
Tjiptono, F. (2014). Service Marketing. In Principles, Applications, Research (p. 363). Yogyakarta: Andi.
Wardoyo, & Susilo, MD (2017). Factors Influencing Online Purchase Decisions. 293–302.
Wijaya, E., & Warnadi. (2019). Factors Influencing Online Purchase Decisions at Shopee: The Impact of E- commerce. 7(2), 152–164.
Zeithaml, VA, Bitner, MJ, & Gramier, DD (2009). Service Marketing. In E-Servqual, Service (p. 115). United States: McGraw Hill.

 

Downloads

Published

2022-04-11

How to Cite

Setyawan, O. ., & Chandra, T. . (2022). ONLINE BUYING TOKOPEDIA BEHAVIOR BASED ON PERCEPTION OF THE CUSTOMER IN PEKANBARU CITY. International Conference of Business and Social Sciences, 2(1), 1262–1273. Retrieved from https://debian.stiesia.ac.id/index.php/icobuss1st/article/view/306

Most read articles by the same author(s)