CUSTOMER SATISFACTION LEVEL ANALYSIS OF E-COMMERCE SHOPEE USING DELON AND MCLEAN METHODS
Shopee is an E-commerce that provides various media for selling products to meet people's needs such as fashion, household appliances, and others. The intense competition with the emergence of several other E-commerce sites such as Tokopedia, Lazada, Buka Lapak, Elevenia, Matahari Mall, Blibli and others, which offer similar quality and more attractive promos can change the attention of customers. Therefore, customers are increasingly confused about which E-commerce is better in terms of the quality offered by E-commerce. The purpose of this study is to see the level of customer satisfaction with E-commerce shopee in Pekanbaru and see customer satisfaction in each variable in the Delon and Mclean Method. The results of this study indicate that 79 shopee E-commerce customers in Pekanbaru City stated that they were very satisfied with the application. Of the 9 hypotheses proposed in this study, all of them are correlated. And the results of the reliability test there are also 1 variable that has perfect reliability, namely customer satisfaction, meaning that customer satisfaction has better quality than other variables.
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