THE EFFECT OF SERVICESCAPE AND LIFESTYLE ON REPURCHASE INTENTION WITH MEDIATION OF PERSUASION ON SOETA DINING HALL CAFE BINJAI

Authors

  • Sri Adina Sitepu Faculty of Economics and Business, Universitas Sumatera Utara
  • Beby Karina Fawzeea Sembiring Faculty of Economics and Business, Universitas Sumatera Utara
  • Syafrizal Helmi Situmorang Faculty of Economics and Business, Universitas Sumatera Utara

DOI:

https://doi.org/10.24034/icobuss.v3i1.336

Abstract

This study aimed to determine and analyze the effect of servicescape, and lifestyle on repurchase intention with persuasion as moderation. The type of data used is primary data. The population in this research is infinite, with an accidental sampling technique of as many as 135 samples. The data analysis method used is moderating. Data analysis was performed through SPSS. The results of this study state that servicescape has a significant effect on repurchase intention, lifestyle has a significant effect on repurchase intention, persuasion has a significant effect on repurchase intention, and persuasion is significant as a moderator of the servicescape relationship on repurchase intention, while persuasion significant as a moderator of the relationship between lifestyle and repurchase intention.

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Published

2023-12-27

How to Cite

Sitepu, S. A., Sembiring, B. K. F., & Situmorang, S. H. (2023). THE EFFECT OF SERVICESCAPE AND LIFESTYLE ON REPURCHASE INTENTION WITH MEDIATION OF PERSUASION ON SOETA DINING HALL CAFE BINJAI. International Conference of Business and Social Sciences, 3(1), 1–17. https://doi.org/10.24034/icobuss.v3i1.336

Issue

Vol. 3 No. 1 (2023): 3rd International Conference on Business and Social Sciences

Section

Articles