THE EFFECT OF CURRENT RATIO, RETURN ON ASSET, GROSS PROFIT MARGIN, TOTAL ASSET TURNOVER, AND COMPANY SIZE ON PROFIT GROWTH IN PT UNILEVER INDONESIA Tbk

Abstract

This research was conducted at PT. Unilever Indonesia Tbk. The problem in this study is the occurrence of fluctuations or decreases and increases in profit growth at PT. Unilever Indonesia Tbk is listed on IDX. Profit at PT. Unilever Indonesia Tbk has experienced a decline in recent years which has caused profit growth to decline. The purpose of this study was to analyze and determine the effect of current ratio, return on asset, gross profit margin, total asset turnover, and company size simultaneously dan partially on profit growth in PT. Unilever Indonesia Tbk. The method used is a quantitative method with data sources, namely secondary data in the form of financial statements of PT. Unilever Indonesia Tbk for sixteen years from 2006 to 2021. Data analysis using classical assumption test, multiple linear regression, correlation coefficients and determination, F test, and T test analyzed using SPSS Version 23. The results showed that CR, ROA, GPM, TATO, and Company Size simultaneously has effect on Profit Growth in PT. Unilever Indonesia Tbk, CR partially has no effect on Profit Growth in PT. Unilever Indonesia Tbk, ROA partially has effect on Profit Growth in PT. Unilever Indonesia Tbk, GPM partially has no effect on Profit Growth in PT. Unilever Indonesia Tbk, TATO partially has no effect on Profit Growth in PT. Unilever Indonesia Tbk, Company Size partially has no effect on Profit Growth in PT. Unilever Indonesia Tbk.