THE INFLUENCE OF FOOD QUALITY ON CONSUMER SATISFACTION IN YOSHINOYA ROYAL PLAZA SURABAYA
Abstract
This research was conducted to analyze the influence of food quality through 4 variables which were freshness, presentation, well cooked, and the variety of food on customer satisfaction at Yoshinoya Royal Plaza Surabaya. This type of research is a causal research and quantitative, by using descriptive analysis techniques and multiple linear regression. The result showed that partially and simultaneously 4 variables of food quality had a positive and significant effect on customer satisfaction. While presentation was the most dominant factor that influence customer satisfactionReferences
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