Santoso, P.H. and Triyonowati, T. 2024. THE INFLUENCE OF INNOVATION, ADVERTISING, QUALITY AND BRAND TRUST ON THE PURCHASE DECISIONS OF OPPO SMARTPHONES BY STUDENTS. International Conference of Business and Social Sciences. 3, 1 (Jan. 2024), 387–400. DOI:https://doi.org/10.24034/icobuss.v3i1.384.