MANAGING DEMAND FLUCTUATIONS IN THE SUPPLY CHAIN WITH SOCIAL MEDIA

Abstract

Management of the flow of information, goods, and finance is the key in Supply Chain Management (SCM). The impact of technological developments requires companies to use social media as a form of technological development. This study aims to determine how to manage demand fluctuations in the supply chain using social media. With a qualitative descriptive research method, conducting a literature study on articles that meet predetermined criteria. The result of this research is that a company needs to have a social media account, especially in delivering information to consumers. In addition, the will of consumers can be monitored and adjusted by taking into account the existing trend conditions. Social media is very useful for SCM, providing accurate information is a good reason to use social media. Against fluctuations in demand, social media can pay attention to information on the condition of customer requests and communication between the two parties. That way, you can manage fluctuations in demand and supply of goods to remain stable.

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