INFLUENCE OF RELATIONSHIP SATISFACTION, TRUST, COMMITMENT ON LOYALTY: INSIGHTS FROM BUSINESS-TO-BUSINESS PRACTICES AT PT PETROKIMIA GRESIK
Abstract
This study aimed to analyze the influence of relationship satisfaction, trust, and commitment on the relationship loyalty between Petroganik partners and PT Petrokimia Gresik, in the context of a business-to-business relationship. The sample used in this study was 144 respondents who were Petroganik partners. The data analysis technique used Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The results showed that relationship satisfaction, communication, and trust had no significant influence on loyalty. Meanwhile, the variable that had a significant positive effect was the perceived organizational support. PT Petrokimia Gresik needs to pay more attention to helping Petroganik partners in fulfilling their obligations and giving their rights as expected so that the cooperative relationship between them more harmonious in the long term.References
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