ANALYSIS OF INFLUENCING FACTORS BEHAVIOR OF NATURAL TOURISM VISITORS SEDUDO NGANJUK WATERFALL
Abstract
The purpose of this study was to determine and analyze the factors that influence
the behavior of visitors to the Nguduk Sedudo Waterfall Nature Tourism. Nature tourism is
one of the most popular tourist attractions by tourists. This tourism product is the utilization
of the forest area and the type of outdoor recreation which at this time might become a trend.
Until now more than 120 natural tourism locations have been developed by Perhutani
Corporation. The results of data analysis showed that the original factor had 20 indicators
(factors) capable of being reduced to 6 variables with 13 indicators which were factors that
influenced the behavior of visitors to the Nguduk Sedudo Waterfall Tourism. Based on the fit
model test fulfilled the requirements that the KMO value was 0.648, NRR was 50% and the
BTS value with chy square was 1167.462 with a probability value of 0.000, then the factor
analysis model used in this study fit / fit the model.
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